Supper App for Merchant

My role

UX/UI designer

Duration

02/2025 - 10/2025

Target customers

Merchant from smal to medium

Dashboard screenshot of GO-GENIE software displaying chatbot interface, order management list, and detailed order tracking information on a blue background.

“SuperApps are no longer a new entrant to the market, but they represent a readily identifiable need among customers in a world where almost everyone owns a mobile phone.”

GO-GENIE gave me the chance to build something new from the inside.

The company already had SaaS products that worked well for B2B customers. But we kept asking one question: why stop there?

The technology was ready. The team was ready. The only thing left was the courage to go further.

So we built SuperApp. Not to replace what we had, but to reach the people we hadn't served yet. One platform, broader reach, and a much bigger vision for what GO-GENIE could become.

💎

My contributions

Built a design system with 100+ components

Designed 60+ features across the merchant platform

Aligned design patterns and interaction flows across products

Presented design decisions to C-level and investors, securing alignment and sign-off across key milestones

️🎯 Vision & Mission

To create a seamless logistics ecosystem where merchants can manage all shipping needs in one place with clarity and confidence.

To simplify order creation and logistics management by providing a unified, intuitive platform that supports multiple shipment types and scales with business needs.

Key Features

Multi-type Order Creation

Create and manage on-demand, last-mile, international, B2B, and fleet orders in one flow

Real-time Tracking

Track order status and delivery progress with clear, actionable updates

Operations Management

Monitor and manage orders with filtering, status grouping, and quick actions

Inventory & Product Management

Keep track of stock levels and product information across business unit

Analytics Dashboard

View key metrics such as order status, warehouse performance, and operational efficiency

Final UI