A UX/UI designer who solves human problems, in ways that make business sense.

I get to the root of what users need fast, through the right questions at the right time. Because good design isn't just intuitive. It's the kind that quietly drives retention, conversion, and growth.

Having built within an early-stage startup, I understand that great experiences need to ship, scale, and sustain a business. I design with that reality in mind.

Started as an engineer. Fell in love with design. Now learning business analysis, not because I can't pick a lane, but because I refuse to design without the full picture.

The switch made sense from day one: code taught me how products are built, UI/UX taught me how people actually use them. What I was missing was why certain problems are worth solving at all.

That's what Business Analysis fills in. I want to walk into a brief, spot the real problem before anyone else does, and design something that works for users and makes the business money.

Engineering to build. Design to communicate. Analysis to aim at the right target.

When I'm not designing or making things, I find myself drawn to other creative pursuits, from crocheting to picking up increasingly complex new hobbies (most recently: studying motion).

I also make time for yoga and badminton, two opposites that somehow balance each other out perfectly: one slows me down, the other fires me up.